A FEW POINTERS ON MARKETING FOR DRONE ENTREPRENEURS
Let’s be honest: starting a drone business is hard work. It involves endless training, a good amount of cash and an insane love of UAVs to even consider living the drone life.
Of course, once you get there, it’s worth it.
One of the hardest parts about the early stages of drone entrepreneurship is getting people to care about your services. If you’ve gone through or currently starting a drone business, you may be wondering how to get customers. After all, you probably have the right equipment and some solid flying skills, so all you really need is the client-base to offer your drone services to.
In order to profit from flying drones, you’ll need to know how to start marketing your drone business. It can be difficult to get the ball rolling, but here are a few tips on getting the right clients to help you make money flying drones.
Find The Folks Who Need Drone Footage
In order to start making money off your drone skills, you need to know exactly who you want to market those skills to. These, of course, have to be people with a need for the amazing aerial cinematography you’re capable of producing. While it is well-known that real estate, agriculture and even government agencies have a strong need for aerial footage, there are endless drone business opportunities.
Think about your skills are and who could benefit from them. Consider which kinds of business owners could use business owners and figure out how to find them. If you’re trying to get drone jobs with car dealerships, for example, find the biggest list of car dealerships you can. This will provide you with a good starting point to plan your marketing strategy.
Figure Out How (and Where) To Reach Them
In order to start selling your services, you’ll have to get in contact with your targets. You’ll have to show them that your drone skills could really augment their business.
Most likely, you’ll have to reach your potential clients through a mix of on and offline marketing techniques. This means that going door to door and making cold calls is equally as important as setting up a website and posting YouTube videos. The more exposure you can get, the wider your potential client base will be. Attend in-person networking events that your target customers might attend and utilize metadata and hashtags to make sure your drone videos are seen by the right people.
Act Like A Professional
Once you start to get jobs and sell your drone services, it is important that you complete jobs in the most professional manner possible. Your clients, after all, want to be confident that they’re investing their own money into a legitimate drone business. A professional attitude will not only make your customer happy but can help get you more work in the future. Ultimately, after all, you want to build a network of clients that will think of you whenever someone says the word “drone”. Being organized, obtaining the right permits and flying responsibly will help to add a professional touch to your skills as a drone pilot.
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